SB'26 Recap
SB'26 TOKYO- Marunouchi celebrated its 10th anniversary in Japan, welcoming 4,545 participants from 905 companies and organizations.
As part of the global Sustainable Brands network, Sustainable Brands Japan hosts Asia's flagship sustainability conference in Japan. Over the past ten editions, the conference has welcomed a total of 2,129 sustainability leaders as speakers, creating a platform where business, government, NGOs, academia, and other diverse stakeholders come together to learn, connect, and co-create.
- Date
- February 18th (Wed.) · 19th (Thu.), 2026 ※2-day event
- Venue
- Tokyo International Forum
Voices
- I believe I've gained a new perspective for myself.
- It was refreshing to hear so many new topics of conversation.
- We had the opportunity to hear from individuals who are tackling sustainability from various perspectives and through diverse approaches.
- It was fun connecting with so many people.
- Participating in the archive provided enjoyment and insights that couldn't be gained otherwise.
- With various booths and networking opportunities, it was a valuable experience!
- It was very informative to hear from those actively working on the front lines of each business.
- It was a valuable opportunity to encounter numerous examples of ambitious initiatives.
- I was inspired to hear directly from companies undertaking pioneering initiatives.
Why Attend
Many participants attend Sustainable Brands to gain the latest insights and real-world examples in sustainability that can help drive business growth and address key challenges within their organizations. At the same time, the conference provides valuable networking opportunities with professionals from diverse industries and backgrounds, creating new connections that lead to business opportunities and cross-sector collaboration.
Who Attend
Sustainable Brands brings together a diverse community of participants, including business leaders, government representatives, NGOs, nonprofits, academia, and students. One of the conference's defining strengths is the opportunity to foster new perspectives and cross-sector collaboration through dialogue and connections that transcend organizational and industry boundaries.
Corporate participants represent a wide range of functions, including sustainability, corporate strategy, marketing, branding, and business development. More than 60% of corporate attendees are at the management level, creating an environment where decision-makers come together to exchange ideas and drive meaningful action. The conference also offers invitation programs for high school and university students, as well as educators, fostering dialogue across generations and perspectives.
