About
SB TOKYO is a community conference that brings together sustainability leaders from Japan and around the world to share insights and build connections that advance the sustainable growth of businesses and brands.
Since its launch in Japan in 2017, SB TOKYO has grown into a platform where a diverse community—including businesses, local governments, academia, NPOs, NGOs, and younger generations—can learn from one another, engage in dialogue across sectors, and create new opportunities for collaboration.
The theme of the 11th edition, SB’27 TOKYO-Marunouchi, is “All Rise.” Participants will explore a new model of growth that addresses social challenges while driving business growth, bringing diverse perspectives and strengths together to envision the next steps for business and society.
Outline
- Date
- February 17–18, 2027
- Venue
- Tokyo International Forum
- Expected
Attendance - 5,000 (expected)
- Program
- Sessions, workshops, and networking activities
- Entrance Fee
- Paid Conference (Pre-registration Required)
- Organizer
- Sinc Inc.
- Co-organizer
- Sustainable Brands, PBC. (USA)
- Supported by
- Sponsor and Partner Companies
Tickets
Pass Type
- All Event Pass
- Join us in person for TWO days of insights, innovation, and connection.
*All Event Pass INCLUDES: Access to Archive streaming viewing for contents happened in TWO days. - 1 Day Pass
- Join us in person for ONE day of insights, innovation, and connection.
*1 Day Pass INCLUDES: Access to Archive streaming viewing for contents happened in a day you attend in person. - Archive Pass
- Can’t join in person? Tune in online and access archive streaming and On-demand content later.
Ticket Fee
| All Event Pass | 1Day Pass | Archive Pass | |||||
|---|---|---|---|---|---|---|---|
| Individual | Group (5 participants) *1 | Individual | Individual | Group (5 participants) *1 | |||
| ~ 11/17 | 11/18~ | ~ 11/17 | 11/18~ | 11/18~ | 11/18~ | 11/18~ | |
| General | ¥38,500 | ¥55,000 | ¥154,000 | ¥220,000 | ¥38,500 | ¥33,000 | ¥132,000 |
| NPO / NGOFull-time staff only | ¥23,100 | ¥33,000 | ¥92,400 | ¥132,000 | ¥23,100 | ¥19,800 | ¥79,200 |
| Student | ¥11,550 | ¥16,500 | ¥46,200 | ¥66,000 | ¥11,550 | ¥9,900 | ¥39,600 |
| Plenary | *selected day. | *Plenaries, Breakouts, and On-Demand sessions | |||||
|---|---|---|---|---|---|---|---|
| Breakout | *selected day. | *Plenaries, Breakouts, and On-Demand sessions | |||||
| Lunch Reception | *selected day. | ||||||
| Networking Reception* Day 1 Only. | * Day 1 Only. | ||||||
| BoF* Tickets will be distributed at the venue. * Day 2 Only. |
* Day 2 Only. | ||||||
| Archive streaming viewing | *selected day. | ||||||
※All listed price are including tax.
※Payments are non-refundable. If you are unable to attend, you may transfer your registration to another person.
●Group Ticket Discount
Register five participants for the same pass type and attendee category, and pay for only four.
The group discount is available for the All Event Pass and Archive Pass.
*This offer cannot be combined with any other discount.
●How to Register
The group representative should register all five participants through the registration page.
When selecting the registration type, choose the appropriate group option:
・General – Group
・NPO/NGO – Group
・Student – Group
A confirmation email will be sent to the purchaser and all registered participants.
●Important Notes
・Each participant must reserve their preferred sessions individually.
・If the participants have not yet been confirmed at the time of purchase, you may initially register using the group representative’s email address. Once the participants have been confirmed, please contact the SB Secretariat to update their information.
・Each participant must check in individually on the day of the event.
・Instructions for accessing the session recordings will be sent separately to each participant.
FAQ
There will be no live online streaming.
In addition to attending in person on February 17 and 18, 2027, participants will have access to selected session recordings for a limited period after the conference.
Yes. Tickets may be purchased until 5:00 p.m. on Thursday, February 18, 2027.
Payment can be made by credit card or bank transfer.
If you require a receipt or invoice, select “Issue an invoice (receipt)” on the Payment Method page when purchasing your ticket. Then enter the addressee and other required details in the Billing Information section.
Once your registration is complete, you can access your receipt or invoice through the website or the confirmation email.
If you have any questions, please contact the SB Secretariat.
SB Tokyo Secretariat (Sinc Inc.)
event@sustainablebrands.jp
Cancellations and refunds are not available after payment has been completed.
Participant details may be changed, so if you are unable to attend, another person may attend in your place. To change the registered email address, please contact the SB Secretariat.
Tickets and archive-viewing accounts may only be used by the registered participant and cannot be shared with others.
Please note that you may be asked to verify your identity at check-in or at other times.
All Event Pass and 1 Day Pass holders will also have access to recordings of eligible sessions.
1 Day Pass holders may view recordings of eligible sessions held on the day covered by their pass.
If you will not attend in person and only wish to watch the recordings, please purchase an Archive Pass.
*Some sessions may not be available in the archive.
Yes. You can change your session reservations at any time through the participant portal.
Please note that you may not be able to switch to a session that is already full.
Participants with reservations will be given priority admission. Please arrive at the session venue at least five minutes before the scheduled start time.
If seats remain available five minutes before the session begins, participants without reservations may also be admitted. Please note that admission will not be possible once the session is full.
Recordings of eligible sessions will also be available after the conference.
No advance reservation is required for All Event Pass or Day 1 Pass holders.
Please come to the Activation Hub in Hall E1 of the Tokyo International Forum at 6:45 p.m. on Wednesday, February 17.
BoF (Birds of a Feather) is a series of themed networking gatherings for participants with shared interests. All Event Pass and Day 2 Pass holders are eligible to participate. Capacity is limited.
Participation is free, but admission tickets will be required. Please refer to the event guide distributed on site for the ticket distribution time and location.
At some venues, participants’ business card information may be shared with the sponsoring company. Thank you for your understanding.
A lunch buffet will be available in the Activation Hub. We also invite you to explore the FOOD MADE GOOD Dining options.
Light refreshments will be served at the Networking Reception on the evening of Wednesday, February 17. Quantities are limited.
Light refreshments will also be available to BoF participants on the evening of Thursday, February 18.
Boxed lunches are planned for participants who reserve a Lunch Session in advance. Quantities are limited.
You may enjoy your lunch while attending the session.
AI-powered simultaneous interpretation between Japanese and English is planned for each session.
Details about how to access the service and any required devices or earphones will be announced once they are finalized.
The venue has accessible facilities, including multipurpose restrooms. If you use a wheelchair or require support to participate, please contact the SB Secretariat in advance.
SB Secretariat (Sinc Inc.)
event@sustainablebrands.jp
Information about the location and use of the prayer room will be provided at the venue.
If you have any questions or would like to make arrangements in advance, please contact the SB Secretariat.
SB Secretariat (Sinc Inc.)
event@sustainablebrands.jp
Yes. We encourage you to share your experience using the hashtag #SBTOKYO.
However, please refrain from taking photographs or making audio or video recordings during sessions. When photographing or posting speakers, participants, exhibits, or other content, please respect privacy and image rights.
If you are interested in sponsorship opportunities, please contact us using the dedicated inquiry form.
SPONSORSHIP INQUIRIES
Access
Tokyo International Forum
5-1 Marunouchi 3-chome, Chiyoda-ku, Tokyo
Organizer
SB TOKYO is operated by Sinc Inc. in collaboration with Sustainable Brands PBC, Sustainable Brands Tokyo producers, sponsors, and partner companies through a network of cooperation.
Sinc Inc.
Sinc Inc. was founded in August 2024 following the spin-off and independence of the Sunmesse Research Institute from Sunmesse Co., Ltd. (TSE Standard Market). We serve as a partner in enhancing corporate value through research, analysis, and information dissemination with a strong focus on sustainability management. As the organizer of Sustainable Brands Japan, we lead the development and expansion of SB across Japan.