Kao’s mission is to create a Kirei life for all—providing care and enrichment for the life of all people and the planet. As we face rapid changes in society and the natural environment, Kao will integrate ESG (Environmental, Social, and Governance) perspectives into our business to help us meet the needs and desires of the people to live more sustainably, or the Kirei Lifestyle. We put our imagination and innovation to the task of enriching lives that will lead to living a beautiful life, inside and out — the Kirei Lifestyle.