Day 1
13:45-15:00

Coming Soon(Marketing Communication)

  • JP
Breakouts

Speaker

Shigeki Aoki, Prof. 【Facilitator】
Academic producer
Sustainable Brands TOKYO
Komazawa University Professor of Department of Business Administration
Aalborg University Business School Visiting Scholar

Shigeki Aoki is an expert on structuring and managing channels of distribution, and rivitarizing local areas throughout Japan. He is on a member of the board of trustees of the association of Design about Strategy for Zone Industry and Zone Brand.He has won several awards for his teaching, including Shakaijin Kisoryoku(Business Basic Skills) Award by MEIT(Ministry of Economy、Trade and Industry) in 2008. Professor Aoki has consulted and taught for a number of major corporations. Before joining KOMAZAWA in 2008, Professor Aoki served on the faculty of the University of Yamanashi Gakuin University.He is also a chairman of NPO Yamanashi Cycling Project. He got Master Degree of Commerce at Keio University in 1994. He finished the Ph.D Course of Commerce at Keio in 1997.

Mami Shosu
Director
Customer Insights & Analytics
QVC Japan, Inc.

After graduating from University of Illinois, College of Business Administration with a BS degree, Mami acquired MBA in International Business at Graduate School of Business Science of Tsukuba University and a master’s degree in management of technology at Tokyo University of Science. Prior to joining QVC Japan, Mami served as Senior Manager at Data Strategy division at a golf course management company as well as Data Analysis Consultant at an international consulting firm to build and launch sales forecast models and design systems. She joined QVC Japan in 2016 as Manager of Customer Insights and Analytics and accepted a position as Director in 2023. Mami is currently leading an international team consisted of Analysts, Data Engineers, Researchers, and Data Scientists to oversee planning and operating ways to strategically utilizing internal and external data.

Hiromasa Tanaka
Director
Institute for Human Research
INTAGE HOLDINGS Inc.

He joined Dentsu Research Inc. in 1992, and was a member of the team that launched the consumer & audience database at Dentsu Inc. in 1994. From 1994, he was a member of the team that launched the consumer & audience database at Dentsu. From then until 2012, he was stationed in the consumer research and advertising communication planning sections of Dentsu, where he supported projects based on an understanding of consumer in advertising communication planning and product and service development. In July 2020, he was appointed as the first director of Institute for Human Research, a symbolic organization for understanding Human Being.He is currently active as a lecturer at seminars and workshops for various associations, organizations, and customers on understanding ‘sei-katsu-sha’, as well as releasing PR materials for his company.

Eriko Hirai
EARTH MALL Team
Regional Economy Vitalizing Business
Rakuten Group, Inc.

Relation Sessions