Adapt and Accelerate serves as a guiding principle for purposeful progress, inspiring leading brands to transform today’s headwinds into momentum and take intentional steps forward that expand the boundaries of what is possible – even in the face of obstacles. Responding to shifting landscapes requires clarity of vision, strategic alignment, and unwavering commitment – not just to keep up, but to speed up our collective progress. By leaning into collaboration and innovation, brands can remain forward-moving, turning challenges into opportunities for transformation, value creation, and good growth – economic progress that benefits brands, people, and the planet. This is a call for businesses to act decisively and lead the acceleration toward a flourishing and resilient future.