From Communication to Circulation: Marketing for a Regenerative Future

Today’s marketing is no longer about surface-level messaging. To create genuine impact, brands must design systems where products, materials, and value continuously circulate. This session explores how marketing evolves when it is rooted not only in storytelling but in the innovation behind product design, packaging, supply chains, and user behavior.

We will discuss how leading companies integrate circularity into their brand strategy, how marketers can communicate complex sustainability innovation in simple and compelling ways, and how marketing itself can become a driver of regenerative business models. Participants will gain insights into how “communication” transforms into “circulation”—shaping consumer habits, closing resource loops, and building brands that contribute to a regenerative future.