Professor, Faculty of Business Administration, Komazawa University.

Specializing in Consumer Behavior and Brand Management, she conducts research on consumer-brand relationships, fan psychology, and brand platform strategies. She serves as a board director for the Japan Association for Consumer Studies and the Japan Marketing Academy.

During her tenure as a Visiting Scholar at the University of California, Berkeley (2015–2017), she deepened her expertise in diversity and sustainability. In November 2025, she published her co-edited book, Sustainable Marketing: Consumer Behavior and Corporate Response in the SDGs Era (Yuhikaku).