BS1-34

Day 1

17:15-18:30

Co-Creation Models for Implementing Sustainable Future Value

Set against the theme of SB’26, “Adapt and Accelerate,” this session explores how regions, startups, and corporations collaborate to design and implement co-creation initiatives for addressing social challenges. MITSUBISHI ESTATE RESIDENCE Co., Ltd. will present its partnership with the city of Odate in Akita Prefecture, which incorporates reforestation costs into timber utilization and demonstrates a model linking forest resources with urban development. STARTUP HOKKAIDO will share its efforts to connect regional challenges with startup technologies through public-private collaboration and open innovation. In addition, the Company Creation approach advocated by Takaaki Umada highlights how diverse players jointly lead idea generation and strategic design to create new business opportunities and social value, while exploring principles for co-creation ecosystems and pathways toward implementation.