LS1-02

Day 1

12:30-13:15

Overcoming Barriers to Circularity Through Co-Creation: Lessons from Real-World Event Practice

To realize a truly circular economy, we must confront the gap between where we are today and where we need to be. This session explores the structural and practical barriers that stand in the way of effective resource circulation — and how they can be overcome.
Drawing on the behind-the-scenes efforts of two companies that are actively implementing circular solutions within the Sustainable Brands International Conference itself, we will examine what it takes to move from intention to impact.
Through these real-world case studies, the session will explore what is required to achieve meaningful resource circulation, and how co-creation across organizations and industries becomes the key to unlocking systemic change.