After having extensive experience in administrative departments such as stocks, derivatives trading, research-related work, human resources, finance / IR, and public relations at a major securities company, finance / IR consultants, M & A advisors, and corporate communication support managers of major companies Engaged as.
Leveraging a career in financial and non-financial consulting, including talks with numerous management teams, focusing on integrated thinking related to corporate management, ESG / SDG consulting, internal penetration, and information disclosure support services -Involved in a wide range of consulting services, including ESG Producer at the International Conference on Sustainable Brands, and is responsible for regional revitalization and regional collaboration between companies and local governments.

Jim Aota has been with Yamaha Motor Co., Ltd. since 2017 and currently serves as Chief Strategy Officer. He manages the Corporate Strategy Center, overseeing Sustainability, Corporate Planning, Digital Strategy, and New Business Development. He also holds the position of Chairman of Yamaha Motor Ventures.

Before joining Yamaha Motor, Jim worked at Mitsui & Co., Ltd. in Tokyo, Detroit, New York, and London, focusing primarily on business development and investment/financing in the mining industry.

He received a PLD from Harvard Business School and graduated from the Faculty of Political Science at Keio University.

After graduation, Tomoko was responsible for business promotion at Nippon Life Insurance Company and IBM. In 1997, she joined Nike Japan and was involved in the marketing for 14 years as a director of brand strategy and advertising. After that, she spent 3 years as the General Manager of category business, focusing on the growth of training and baseball segments. In 2016, Tomoko joined ASICS Corporation.

May 2016: Joined ASICS Corporation as Head of Category Marketing
January 2018: Director of Marketing at ASICS Japan
January 2019: Director and Head of Marketing at ASICS Japan
January 2020: Executive Officer and Head of Marketing at ASICS Corporation
January 2022: Executive Officer and Managing Executive Officer, overseeing the Marketing and Sports Marketing
January 2025: Executive Officer and Managing Executive Officer, overseeing the Marketing, Sports Marketing and Para Sports Planning