Futoshi Takashima is a founder / CEO of the General Incorporated Association “NEWHERO”, which approaches social issues from the creator’s point of view and runs a community that connects social activists and creators.
Futoshi is also a visual director/documentalist, specialized in bringing out and capturing ephemeral emotions and moments from individuals, and actively creates social-good content.
He efficiently applies visual expression and ideas which he cultivated through his experience in the advertisement industry, in the field that solves social challenges, and works on creating new stories that reach out to people’s hearts.
His major works are P&G’s “Mom’s Happy 1st Anniversary”” (ママも1歳、おめでとう) etc., which won awards both at home and abroad.

Born in 1973, he worked for a major record company and a foreign advertising agency before joining TBWA HAKUHODO in September 2010. After serving as CCO of TBWA Hakuhodo for 10 years, he founded Earth Centric Design Lab (ECD). He works not only on advertising, but also on the design of products, services, architecture, and public facilities, and aims to build a sustainable creative system. He has also served as a judge and jury president for international creative awards such as Cannes Lions. He is an award winner of Campaign magazine’s Asia Creator of the Year award. He has a Master’s in Global Environmental Studies and is an associate professor at Keio University Graduate School of SDM Future Society Co-Creation Innovation.