Creating Sustainable Ideas through the Lens of the Good Life

In this session, we will also cover the “JSBI (Japan Sustainable Brand Index),” which visualizes the evaluation of companies’ sustainability activities from the perspective of consumers, and the “SB Pull Factor Workshop,” which encourages sustainable actions among consumers.

The JSBI focuses on how consumers assess companies’ sustainability efforts, providing an index to explore the ways companies can improve communication and social contribution. Meanwhile, the Pull Factor Workshop offers insights into how brands can foster sustainable behavior by aligning with consumers’ “Good Life” through purpose-driven branding. This session will provide an opportunity to explore the paradigm shift in marketing towards sustainability, share practical ideas to elevate consumer awareness and examine the potential of sustainable business.

Speaker

Facilitator

Futoshi Takashim

Communication Producer
Brands for Good

Founder / CEO
General Incorporated Association “NEW HERO”

Futoshi Takashima is a founder / CEO of the General Incorporated Association “NEWHERO”, which approaches social issues from the creator’s point of view and runs a community that connects social activists and creators.
Futoshi is also a visual director/documentalist, specialized in bringing out and capturing ephemeral emotions and moments from individuals, and actively creates social-good content.
He efficiently applies visual expression and ideas which he cultivated through his experience in the advertisement industry, in the field that solves social challenges, and works on creating new stories that reach out to people’s hearts.
His major works are P&G’s “Mom’s Happy 1st Anniversary”” (ママも1歳、おめでとう) etc., which won awards both at home and abroad.

Shigeki Aoki, Prof.

Academic producer
Sustainable Brands TOKYO

Professor
Department of Business Administration
Komazawa University

Shigeki Aoki is an expert on structuring and managing channels of distribution, and rivitarizing local areas throughout Japan. He is on a member of the board of trustees of the association of Design about Strategy for Zone Industry and Zone Brand.He has won several awards for his teaching, including Shakaijin Kisoryoku(Business Basic Skills) Award by MEIT(Ministry of Economy、Trade and Industry) in 2008. Professor Aoki has consulted and taught for a number of major corporations. Before joining KOMAZAWA in 2008, Professor Aoki served on the faculty of the University of Yamanashi Gakuin University.He is also a chairman of NPO Yamanashi Cycling Project. He got Master Degree of Commerce at Keio University in 1994. He finished the Ph.D Course of Commerce at Keio in 1997.