BS1-13
Day 1
13:45-15:00
  • JP
Breakouts

Brands for Good: Transforming the Future of Marketing

Speaker

Facilitator
Shigeki Aoki, Prof.
Academic producer
Sustainable Brands TOKYO
Professor
Department of Business Administration
Komazawa University

Shigeki Aoki is an expert on structuring and managing channels of distribution, and rivitarizing local areas throughout Japan. He is on a member of the board of trustees of the association of Design about Strategy for Zone Industry and Zone Brand.He has won several awards for his teaching, including Shakaijin Kisoryoku(Business Basic Skills) Award by MEIT(Ministry of Economy、Trade and Industry) in 2008. Professor Aoki has consulted and taught for a number of major corporations. Before joining KOMAZAWA in 2008, Professor Aoki served on the faculty of the University of Yamanashi Gakuin University.He is also a chairman of NPO Yamanashi Cycling Project. He got Master Degree of Commerce at Keio University in 1994. He finished the Ph.D Course of Commerce at Keio in 1997.

Rie Takeshima
Executive Planning Director
Sustainability Consulting Office
Dentsu Inc.
Tsunehiro Fukushima
Advisor
transcosmos inc.

Tsunehiro Fukushima is a seasoned expert in marketing. After experienceing marketing and IT operations at Ajinomoto Co., Inc., for 18 years, he pioneered one of the first online life insurance sales businesses in Japan. As a director at Mitsubishi Corporation subsidiary, he played a key role in launching the ID-POS big data business (now True Data Inc.). During his tenure as Director of Corporate Strategy at Gurunavi, he contributed to the company’s successful listing on the First Section of the Tokyo Stock Exchange.

He later served as Vice President at Medical Data Vision, Inc., where he spearheaded a business utilizing medical information and led the company to a listing on the First Section of the Tokyo Stock Exchange. Currently, he oversees marketing-related business development at transcosmos inc.

In 2021, he was personally nominated by Professor Philip Kotler as the only Japanese speaker at the World Marketing Summit (WMS) and was invited again as a featured speaker in 2022. He also participates annually in Kotler’s World Marketing Forum as a representative of Japanese marketing practitioners.

At present, in addition to serving as an advisor to transcosmos inc., he provides corporate marketing advisory services, marketing support, and education.

Current Roles
– Advisor, transcosmos inc.
– Representative Partner, Argo Marketing Institute LLC
– Director, Japan Marketing Association (JMA)
– Certified Marketing Meister, Japan Marketing Association
– Representative Director & Vice President, Society for New Market Creation

Hiromasa Yamashita
CEO
GREAT WORKS KK

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