SB'24 Recap

Sustainable Brands is the premier global community of brand innovators shaping commerce’s future worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential drivers of brand innovation, value creation, and positive impact.
Since the first SB Japan conference was held in 2017, SB Japan has continued to grow as a member of the global community and now we hold event as SB’s Asia Flagship Conference,
SB’24 TOKYO-Marunouchi, held in February 2024, was attended by 4,927 attendees from 916 companies and organizations over the two-day period. A total of 1,125 sustainable leaders have participated as a speaker in the past seven conferences.

Date
February 21-22,2023
Venue
Tokyo International Forum & Meiji Yasuda Village Marunouchi + Archive
参加者 4,927、企業・団体 916
スピーカー 225、ブランド 172、セッション 78
Simultaneous Holding
未来まちづくりフォーラム
全国SDGs未来都市ブランド会議

Voices

  • We gain insights into trends and keywords that help us in our daily work.
  • We have learned that sharing and empathizing with new movements from multiple perspectives is crucial. It is necessary for everyone to share at the same level.
  • Given the scale, we feel that many companies are beginning to adopt sustainable management practices.
  • We also encounter many new people, experiencing both input and output.
  • Thank you for providing genuinely inspiring opportunities every time.
  • It was interesting to see case studies of each company’s progress in sustainable management and implementation in their business.
  • It was precious to have presentations by speakers from various industries and to be exposed to initiatives from all angles.
  • I realized that this is an excellent place for networking!
  • I have never had such a great experience in my life. It was a valuable experience for me to be able to look through a variety of case studies.
  • strongly felt that the actual situation was understood and reflected in the content of the sessions.
  • It was interesting to see the progress of various companies in implementing sustainable management and business practices. The gap between companies that are actively working on sustainability and those that are not seems to be widening significantly.
  • I strongly felt that this is not a mere extension of the capitalism-centric mindset and approach we have had so far. We are entering an era of a major transformation in the way we live, surpassing even technological innovations and digital transformation.

Data #01
WHY ATTENDS

ご参加いただいた理由(複数回答)

Data #02
WHO ATTENDS

We provide an opportunity to connect not only with corporations, but also with NPOs, NGOs, and a wide range of other industries. Students (high school and university students) and teachers are also invited to participate in the program(limited number). Attendees from companies come from a wide range of positions, mainly from departments related to sustainability, marketing, and branding. 60% of the attendees from companies are at the management level.

ご参加セクターグラフ
参加者の職種グラフ

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SB'25 TOKYO-Marunouchi

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